RYSE Leaks 2 possible NEW Licensed Collabs - AirHeads & Pop-Tarts

A leaked photo floating around social (from the new mural going up inside RYSE HQ’s gym) has people zooming in like it’s the Zapruder film, because the artwork appears to tease two potential licensed flavor collabs for 2026: Airheads and Pop-Tarts. To be clear, a mural is not a press release, and nothing here is officially confirmed by RYSE, but RYSE has a long track record of leaning into authentic brand collabs across categories (energy, pre, protein). That’s why this kind of visual tease matters. It suggests RYSE is planning to keep expanding their “nostalgia collab” lane, and that 2026 could be another year where the brand’s flavor strategy is built around instantly recognizable IP.

What this means for RYSE

If the mural is a real internal roadmap (or at least an intentional tease), the big takeaway is this: RYSE is doubling down on flavors that already have built-in cultural memory. That matters because energy drinks and protein powders don’t win on macros alone anymore, they win on “I already know what this is going to taste like.”

Also, RYSE Fuel’s base formula is built to support a wide flavor roster (it’s positioned around 200mg caffeine and a consistent “focus and energy” base), which makes candy-style collabs a natural fit.

If RYSE does Airheads energy, these are the what we might see

Airheads has a core set of recognizable flavors, and even the brand itself spotlights staples like Grape, Orange, Strawberry, and Green Apple.
Retail variety packs also commonly include the flavors people associate most with Airheads like Blue Raspberry, Cherry, Watermelon, Orange, White Mystery, and Grape (not “official new flavors,” just the common assortment reality).

My best RYSE Fuel flavor recommendations (most realistic to execute and sell):

• Airheads Blue Raspberry (this is basically a cheat code in energy, always moves)
• Airheads Watermelon (fits the “crisp candy” profile and competes well with the big market flavors)
• Airheads Cherry (classic red candy note, easy repeat purchase)
• Airheads Green Apple (sour-leaning, strong gym demographic fit)
• Airheads White Mystery (the hype flavor, marketing gold, limited drop potential)

Optional “go viral” swing if they want something louder: Airheads Xtremes-inspired “Sour Belt” vibe, but that’s more of a creative extension than something we can confirm from the leak alone.

If RYSE does Pop-Tarts protein, these flavors make the most sense

Pop-Tarts has a massive flavor universe and actively lists its lineup across product types on its official site.
For RYSE, the smartest play is to anchor the collab around the flavors people already treat as default Pop-Tarts.

My best Loaded Protein flavor recommendations:

• Frosted Strawberry Pop-Tarts (the flagship, the safest, probably the best seller)
• Brown Sugar Cinnamon Pop-Tarts (dessert spice profile, perfect for whey)
• S’mores Pop-Tarts (chocolate-marshmallow-graham is basically made for protein)
• Cookies & Creme Pop-Tarts (another whey-native flavor that wins in tubs and RTDs)
• Hot Fudge Sundae or Chocolate Fudge-style Pop-Tarts (if they want a heavier dessert SKU)

Bonus idea for a seasonal limited: a “holiday frosting” style Pop-Tarts flavor, but again, that’s a marketing suggestion, not something the mural confirms.

Final Thoughts

If the mural tease is real, it’s not just “two new flavors,” it’s a signal that RYSE is still playing the long game of mainstream recognition + functional products. Airheads would be an easy win for RYSE Fuel because the flavor identity is loud and instantly understood. Pop-Tarts would be a massive protein play because the flavor platform is basically built for dessert-style whey.

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