Magic Spoon drops NEW High-Protein Pastries

Magic Spoon has never been shy about touching nostalgic food categories most brands are afraid to modernize. First it was cereal. Then came granola and snackable formats. Now they’ve officially stepped into one of the most emotionally charged aisles in the grocery store: pastries.

The newly launched Magic Spoon High-Protein Pastries take direct aim at classic toaster pastries, a category dominated by sugar, refined carbs, and almost zero nutritional upside. Magic Spoon’s approach stays consistent with their brand DNA, keep the childhood flavor experience intact, then rebuild the product with protein-forward macros that actually fit a modern lifestyle. Early retail sightings and creator coverage suggest this launch is meant to be a natural extension of their cereal universe rather than a one-off novelty drop.

What to expect in the new Protein Snack:

From a macro standpoint, Magic Spoon kept these pastries firmly in the “better-for-you” lane without trying to reinvent the protein pastry category entirely. One pastry comes in at 170 calories and delivers 11 grams of protein, which is enough to add real nutritional value without turning the texture dry or overly dense. The fiber content is notable at 6 grams per pastry, helping balance out the carbohydrates and keep sugar impact lower than traditional toaster pastries. Total sugars sit at 3 grams, with 2 grams coming from added sugar, and the rest of the sweetness is handled through a blend of allulose, erythritol, monk fruit, and sugar. The protein system uses a mix of dairy-based proteins, including whey and casein, along with hydrolyzed bovine collagen, a combo that makes sense for maintaining softness while still hitting protein numbers.

Per pastry (56g):

• Calories: 170
• Protein: 11g
• Total Fat: 7g
• Total Carbohydrates: 26g
  • Fiber: 6g
  • Total Sugars: 3g (2g added)
• Sugar Alcohol: 10g

Where to Grab it💰

At the moment, Magic Spoon Protein Pastries are a Target exclusive, making this a retail-first launch rather than a broad online rollout. You can find them in-store at Target locations, typically alongside better-for-you snacks or breakfast items, depending on store layout.

Each box includes 4 pastries with a total net weight of 7.88 oz (224g). Pricing can vary slightly by location, but they are positioned in line with Magic Spoon’s premium snack offerings, generally landing in the $6–$7 range per box at Target. > Shop Here

Final Thoughts

Full transparency, we haven’t had these yet. This is purely a first-look evaluation based on the label, the formulation, and Magic Spoon’s track record. On paper, they look promising. Are these going to be the greatest protein pastries of all time? Probably not. But that doesn’t feel like the goal here. The macros make sense, the ingredient approach fits the brand, and the nostalgia factor alone makes them worth a try.

At 170 calories with 11 grams of protein and solid fiber, these feel like a reasonable swap for anyone already reaching for pastries or toaster snacks. Add in the fact that these are currently a Target exclusive, and that alone makes them an easy snag if you’re already walking the aisles. Worst case, you tried something new. Best case, Magic Spoon just added another solid option to their growing lineup.

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