RedBull Teams up with Tetris for Global Contest!
Red Bull has teamed up with Tetris to drop a limited-edition energy drink that fuses gaming nostalgia with high-energy fuel. The can features bold Tetrimino designs and a scannable QR code that unlocks access to Red Bull’s global Tetris tournament, where players can compete for a shot at the World Final in Dubai. It’s more than just a drink—it’s your entry ticket into one of the most creative gaming collabs of the year.
Is this a NEW Flavor?
Flavor: This is not a new flavor—it’s the classic Red Bull energy drink, just dressed up for the collab.
Can Design: The limited-edition can is covered in bright Tetrimino block graphics, giving it that retro-gaming vibe. It also features a QR code printed directly on the can.
How to Compete: Scan the QR code to jump into the Red Bull Tetris mobile qualifiers. From there, top players move on to national PC finals, and winners earn a spot in the World Final in Dubai, where over 2,000 drones will light up the sky with a live Tetris showdown.
How's It Taste?🤔
For longtime fans, the Red Bull x Tetris can doesn’t reinvent the flavor wheel—and that’s the beauty of it. You still get that signature sharp citrus bite up front, balanced by a light berry-like sweetness and finished with the classic slightly herbal, tangy aftertaste that makes Red Bull instantly recognizable. It’s crisp, clean, and designed for refreshment without heaviness, so you can sip it casually or down it for a quick energy kick. Think of it as the OG taste you know and love, wrapped in a playful, nostalgia-packed Tetris skin.
Why did Redbull Collab with Tetris?
Global Nostalgia: Tetris is one of the most recognizable games ever, loved across generations. Red Bull tapped into that nostalgia factor to connect with both longtime fans and new gamers.
Gaming Strategy: Red Bull has been investing heavily in gaming and esports. Partnering with Tetris lets them reach a broader, more casual gaming audience beyond hardcore esports fans.
Marketing Play: The collab bridges physical + digital—a collectible limited-edition can in stores plus a QR code competition that pulls consumers directly into Red Bull’s gaming ecosystem.
Spectacle & Buzz: The Dubai drone Tetris final creates a viral, must-watch event, reinforcing Red Bull’s brand as the leader in extreme, creative experiences.
“Our partnership with Red Bull celebrates what Tetris has stood for since the beginning: simple, joyful gameplay that connects people across the world.”
Where to Grab it💰
The Red Bull x Tetris Limited Edition Can is rolling out starting September 1, 2025. You’ll be able to grab it at major retailers, convenience stores, and gas stations nationwide, alongside the regular Red Bull lineup. It’s a limited run, so availability will vary by region and once it’s gone, it’s gone. For gamers who want to compete, just snag a can, scan the QR code, and jump straight into the qualifiers.
Final Thoughts
I’ll be honest—I’m not a big Red Bull fan and usually reach for other energy drinks. But this Tetris collab is just too cool to pass up. The can design alone makes it worth grabbing, and the fact that it ties into a global tournament is a fun bonus. I’ll definitely be snagging one for the collection, even if it’s not my go-to sip.
About the Author
I’m Sammy—Cardiac Nurse, Product Formulator for Apollon Nutrition, Content Creator, and Founder of GOATED. My passion lies in helping others take control of their health through education, transparency, and honest supplement reviews. Whether it’s breaking down complex ingredients, formulating cutting-edge products, or creating engaging content, my ultimate goal is to empower individuals with the knowledge they need to make informed decisions and build a healthier lifestyle.
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