Pure Protein launches NEW Soft Baked Bars

Pure Protein’s new Soft Baked Bars in Apple Cinnamon and Wildberry are a clear shift away from the dense, chewy protein bar most people expect. These are soft, tender, and almost pastry-like, with a moist baked texture and a fruit-style filling that makes them feel like a cross between a Nutri-Grain bar and a Fig Newton, just with protein built in. The goal here is obvious, make a protein snack that actually eats like a snack, not a supplement. It’s a smart move from Pure Protein, leaning into approachability and everyday snacking while still delivering a functional option that works for breakfast, on-the-go, or a light post-workout bite.

Worth the Pickup?

In my opinion, after eating a few of these bars, they’re definitely worth a try. They’re a solid price at about $7.19 for a 4-bar variety pack from Pure Protein, but they deliver a nice change of pace from the usual dense protein bar. The softer, baked texture makes them feel more like a real snack, and that versatility works well whether you’re grabbing one as a light pre-workout bite or something easy post-workout when you don’t want a heavy bar. Overall, it’s a solid switch-up that Pure Protein executed well.

Where to Grab it💰

Pure Protein Soft Baked Bars are currently available directly through PureProtein.com, with wider availability rolling out to major retailers. Right now, the lineup includes Apple Cinnamon and Wildberry, both leaning into that soft, fruit-filled baked bar style. Pricing sits around $7.19 for a 4-bar box, which breaks down to roughly $1.80 per bar, putting them slightly above a standard protein bar but in line with more premium, snack-style options.

Final Thoughts

Pure Protein’s Soft Baked Bars feel like a smart evolution for the brand. Instead of chasing another ultra-dense, chewy protein bar, they leaned into texture, approachability, and real-world use. The softer, bakery-style bite makes these easy to work into a morning routine, a mid-day snack, or light training fuel, especially for people who want protein without feeling like they’re eating a supplement. They may cost a bit more per box, but as a switch-up that actually tastes and feels different, they earn their spot in the lineup and make sense for anyone looking to mix things up.

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