
HELIMIX Sells to YETI in $38 Million Dollar Deal!
YETI dropped a cool $38 million cash to buy up Helimix - designs, tooling and IP included. What began as an instant hit, a hexagonal, ball-free shaker bottle that went viral among gym rats and supplement junkies, is now being folded into YETI’s lineup under its own name. With Helimix shutting down and its final clearance sale already over, YETI is gearing to relaunch an upgraded shaker with that same patented vortex mixing tech, but backed by YETI’s nationwide reach and brand horsepower. This isn’t just a bottle acquisition, it’s a strategic entry into the $2.5 billion fitness and wellness drinkware market.

Helimix is officially done...?
Here’s the real picture. Helimix just sold off its core — the patented vortex shaker design, manufacturing tooling, and intellectual property — to YETI in a $38 million all-cash deal. As part of the deal Helimix will shut down operations, ending its run as a standalone shaker brand and clearing out remaining inventory.
So what exactly did YETI walk away with? They didn’t just buy bottles — they acquired the whisk-free “hexagon vortex” technology that mixes protein and supplement powders without a ball or screen. They also got the original molds and manufacturing setup that made the shaker what it was, plus all rights to build, alter, and sell it under their own brand.
In short: Helimix’s legacy bottle has closed the book. But the mixing tech? It’s about to live on — under YETI’s name, backed by their production muscle and distribution reach.

"To every customer who chose us, shared us, believed in us, we thank you. You took a simple idea and turned it into millions of bottles in hands and gyms across the world. You gave this brand life."
HELIMIX team
Where to Grab the new YETI Yonder💰
The easiest place to find it is directly from YETI’s official site, where it typically lists around $25.00.
If you want a brick-and-mortar or alternate online retailer, Ace Hardware carries it (same 27 oz shaker, same price) ideal if you want in-store pickup or local availability.
Final Thoughts
From being there with Helimix from the early days to seeing the official end of the brand, it has been a wild ride. Watching a single shaker bottle explode into gym culture and go viral again and again says everything about the vision and hustle behind the team. Turning one idea into a $38 million exit is a massive accomplishment and a real testament to what they built. Huge congratulations to the Helimix crew on the journey and the win. Now we get to sit back and see what YETI does next with this technology. Maybe we will finally get a Helimix-powered thermal shaker built the YETI way. The story isn’t over, it is just entering a new chapter.
About the Author
I’m Sammy—ICU Nurse, Content Creator, and Founder of GOATED. My passion lies in helping others take control of their health through education, transparency, and honest supplement reviews. Whether it’s breaking down complex ingredients, formulating cutting-edge products, or creating engaging content, my ultimate goal is to empower individuals with the knowledge they need to make informed decisions and build a healthier lifestyle.
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