GHOST Announces NEW Protein Bars Launching September 2025

GHOST has been on an absolute tear lately. Not long after the successful release of their Raspberry Cream Energy Drink, the lifestyle brand is back with another big move — the launch of their brand-new GHOST Protein Bars.

This marks GHOST’s second expansion into the functional food category, following the release of their popular protein cereal (which included a collab with Cinnamon Toast Crunch). But this time, the brand is breaking new ground with a dual-bar format that looks and feels like a protein-packed spin on a Twix.

If you’re a fan of GHOST supplements, snacks, or just love discovering the best new protein bars, here’s everything you need to know about the highly anticipated GHOST Protein Bars.

What Are GHOST Protein Bars?👻

The new GHOST Protein Bars are a layered, dual-bar protein snack that combines candy-bar indulgence with functional nutrition. Each pouch contains two smaller bars instead of one oversized bar, making it easier to snack, share, or save half for later.

According to GHOST, this is the first-ever layered protein bar in a dual-bar format, and it’s launching in some EPIC flavors. The first flavor officially announced is Chocolate Caramel, with two more flavors still under wraps.

GHOST Protein Bars Nutrition Facts💪🏻

One of the biggest callouts for GHOST’s upcoming release is that these are “protein bars that don’t suck.” In other words, they’re designed to taste like an actual candy bar without compromising on macros.

Here’s the breakdown per serving:

• 20g protein
• 2g sugar
• 270 calories
• Layered dual-bar format

This puts the GHOST Protein Bars right in line with other top-tier bars on the market, but with a unique spin on texture and format.

Release Schedule🚀

The GHOST Protein Bars aren’t dropping all at once; they’ll be rolling out in stages throughout September and October 2025. Here’s the official timeline:

• September 3rd — Secure-A-Bar launch on the GHOST® App (12–1pm CT, single 2-bar pouch)
• September 17th — Limited case drop of all 3 flavors on GHOST® direct-to-consumer channels (4pks & 12pks)
• Late September — Flow-in launch at GNC (12pks & single bars)
• October 5th — TVS launch (12pks & singles)
• October 6th — Kroger display goes live (followed by full shelf reset on November 2nd)
• October 13th — 7-Eleven launch

Final Thoughts

The launch of the GHOST Protein Bars proves once again that GHOST isn’t just a supplement brand — they’re building a full-on lifestyle. With a candy-bar-inspired design, decent macros, and one of the most strategic launch rollouts we’ve seen in the space, these bars are positioned to make waves.

Whether you grab one from GNC, stock up during the app-exclusive launch, or stumble upon them at 7-Eleven, one thing is clear: the GHOST Protein Bars are about to become one of the hottest protein snacks of 2025.

Recent Supplement Industry News