NEW CLIF Oreo Protein Bar Announced!
CLIF has been a household name in the nutrition bar space for years, and their Builders Protein Bar lineup remains one of the best-selling protein bars in America. Now, they’re shaking things up with the all-new CLIF Oreo Protein Bar, a collaboration with one of the most iconic cookie brands of all time. While this is an exciting launch, it’s a bit of a surprising move since CLIF already offers a Cookies and Cream Builders Bar. However, it’s not unheard of for brands to double down on similar flavors—One1 Brands recently found success with their Reese’s protein bar collaboration, despite already having a peanut butter cup flavor. Perhaps CLIF is taking a page from their book.
At this time, there’s still a lot we don’t know about the CLIF Oreo Protein Bar. What we do know is that it packs 20g of protein, though the full macronutrient breakdown has yet to be revealed. There’s also no official launch date, but CLIF has already listed the bar on their website, making it clear that it’s on the way soon. They are currently taking pre-orders, and a 12-pack will retail for $25.99, which is a solid deal compared to today’s market, where most protein bar boxes are pushing $30 or more.
With the Oreo name attached, the CLIF Oreo Protein Bar is sure to generate some hype. Whether it’s just a rebranded version of their Cookies and Cream flavor or a true game-changer remains to be seen, but either way, it’s an exciting addition to the Builders lineup.
"New Builders Oreo Protein Bars are scientifically formulated for fueling recovery and sustaining hardworking bodies after training or competing."
clif team
CLIF Oreo Protein Bar
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